Market Strategy

We work with start-ups and established companies to discover and develop new markets. We also advise companies in positioning products and services to exploit opportunities. Among our engagements, we have:

  • Repositioned content management product for leading technology company
  • Streamlined product and market strategy for telecommunications equipment company
  • Repositioned offering for shared services group of Fortune 50 financial services company
  • Developed go-to-market strategy for videoconferencing company